Palermo Soho is a place that suits people with a young and outgoing spirit. It has undergone a process of gentrification and has become the place of residence for young urban couples, actors, artists, and the gay community. International celebrities such as legendary film director Francis Ford Coppola own real estate here. If you are looking for a quiet place, Palermo Soho is not for you. The place is buzzing with activity all day and all night. It is common to find bars and restaurants open at 2 am any day of the week. You can have dinner quite late and then go shopping or to the hairdresser′s. Palermo Soho embodies the spirit of Buenos Aires, The City that Never Sleeps.